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Privacy Policy

Last updated: 25 October 2025

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1. Introduction

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Welcome to Step Ahead Maths Tuition (“we”, “our”, “us”).
Your privacy is important to us. This Privacy Policy explains how we collect, use, and protect your personal information when you visit stepaheadmathstuition.co.uk, book a trial session, or sign up for marketing emails.

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We are committed to complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

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2. Who We Are

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Business name: Step Ahead Maths Tuition
Website: https://stepaheadmathstuition.co.uk
Email: craig@stepaheadmathstuition.co.uk
Data Controller: Craig (Owner)

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3. What Data We Collect

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We currently collect and process the following information:

  • Parent information: name, address, email address, and phone number.

  • Student information: name, age, school or educational institution attended, subjects studied, academic performance, and any specific instructions or requirements related to tutoring.

  • Progress records: information about the student’s performance and progress made during tutoring sessions.

  • Payment information: payment details processed securely via Stripe for trial sessions, and through GoCardless (off-site) for ongoing direct debits.

  • Scheduling information: data collected through Calendly when booking calls or trial sessions.

  • Marketing information: name and email address when signing up for marketing emails through MailerLite.

  • Technical and usage data: information such as IP address, browser type, and cookies (if analytics tools are enabled).

  • Any other relevant information: any information voluntarily provided by the parent, guardian, or student, or any information necessary for invoicing.

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4. How We Collect Your Data

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We collect data when you:

  • Fill out a Jotform to book a trial session (integrated with Stripe).

  • Schedule a call via Calendly.

  • Subscribe to marketing emails via MailerLite.

  • Browse the website (cookies and analytics data, if enabled).

  • Communicate with us via email or the website contact form.

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5. How We Use Your Data

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We use your information to:

  • Provide tutoring services and manage bookings.

  • Process secure payments for trial sessions.

  • Send you information or updates (only if you’ve opted in).

  • Improve our website, services, and user experience.

  • Comply with legal or tax obligations.

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6. Legal Basis for Processing

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We process your personal data under one or more of the following lawful bases:

  • Contract: To deliver tutoring services or process payments.

  • Consent: When you opt in to receive marketing communications.

  • Legitimate Interest: To operate, manage, and improve our website and services.

  • Legal Obligation: To comply with accounting or tax requirements.

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You can withdraw your consent for marketing at any time by clicking “unsubscribe” in any email or contacting us directly.

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7. Data Sharing and Third Parties

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We share data only with trusted third-party services that help us operate our business securely and efficiently:

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  • Jotform: used for online booking forms and to collect contact and booking details.

  • Stripe: processes payments for trial sessions; we do not store payment card details ourselves.

  • GoCardless: used for direct debit payments after the trial session (handled off-site).

  • Calendly: used for scheduling calls or trial sessions.

  • MailerLite: used for email marketing and newsletter delivery.

  • Google Analytics or similar tools: may be used in the future to analyse website usage and improve user experience.

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All third-party providers listed above are GDPR-compliant and take appropriate security measures to protect personal data.


We do not sell, rent, or trade your personal data with any other organisations.

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8. Data Retention

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We keep your personal data only as long as necessary to fulfil the purposes it was collected for:

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  • Contact and booking information: up to 12 months after your last interaction.

  • Student records: until the end of tutoring plus up to 12 months for administrative purposes.

  • Marketing data: until you unsubscribe or withdraw consent.

  • Payment records: as required by law (usually 6 years for tax/accounting purposes).

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9. Data Security

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We take data protection seriously.


All third-party tools we use (e.g. Stripe, Jotform, MailerLite) employ strong encryption and secure servers.


Access to personal data is restricted to authorised personnel only.

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10. Your Rights Under GDPR

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You have the right to:

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  • Access your personal data.

  • Request correction or deletion of your data.

  • Object to or restrict processing.

  • Withdraw consent for marketing at any time.

  • Lodge a complaint with the Information Commissioner’s Office (ICO) if you believe your data has been mishandled.

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To exercise any of these rights, please email craig@stepaheadmathstuition.co.uk.

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11. Cookies and Tracking

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Our website may use cookies to improve user experience and measure website traffic.
You can manage or disable cookies through your browser settings at any time.
If Google Analytics or other tools are added in future, this section will be updated with full details and cookie preferences.

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12. International Data Transfers

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Some of our service providers may store or process data outside the UK/EU.
Where this occurs, we ensure appropriate safeguards are in place — such as Standard Contractual Clauses (SCCs) — to keep your data secure.

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13. Updates to This Policy

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We may update this Privacy Policy from time to time.
When we do, we’ll post the new version on this page and update the “last updated” date above.
We encourage you to check this page periodically for any changes.

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14. Contact Us

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If you have any questions about this Privacy Policy or your personal data, please contact:

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Step Ahead Maths Tuition
craig@stepaheadmathstuition.co.uk
https://stepaheadmathstuition.co.uk

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